Tuesday, 13 August 2019

15 minutes of fame on LinkedIn

Hello, happy surfers, harried researchers and haze sufferers (the last one applies only if you are Malaysian)!

I need to break the silence and scream from the mountaintops (or condo rooftops in my case), that I trended. On a hashtag. On LinkedIn. I typed friggin' LinkedIn and then deleted friggin'. Can you tell?

So as you can see, I was pumped. 

Here's what happened.


I Had Two Problems to Solve


One was that I wanted to put out video content for a while, but was just spoiled for choice in terms of ideas. It comes with the territory when you can sing, act and voice and can use any permutation to get attention on a video. But then you want to make sure you've a point, you're sharing something useful and honest.

The other problem was that people I met at professional events would ask me how my organisation came up with show ideas being one of the biggest creators and curators of Malay content to-date (in Malaysia). They also wanted to know what my particular role was and I started using words like storyteller, creative agency, art director, content writer and more. It was time a video did the talking for me, so I didn't have to explain it all the time. 


The Solution


So I made a video. It was simple - no graphics or effects or inserts or fancy stickers even. I then hashtagged it with a few faves before I uploaded it. 24 hours later, I received a notification that my post was trending on #media in LinkedIn. I have not deciphered the key to that bout of success. So I consulted a couple of guys - one is a super duper copywriter and the other is a social media consultant. But I can say it threw them off a little too. One of them said I'd need around 2000 views to begin trending on a hashtag. But my views definitely did not reach that many. I have a personal counter. I know. 

So that, is a total mystery. But hey, I got a little boost to keep making content. Like this bloggyboo right here. Read:  Like this blog post right here.



I realised the people in my industry who also worked in content development and creation appreciated this. I received public and private message encouraging me to share more. Maybe I will. 

Watch the video and let me know what you'd like to know about the job of a Content Development Writer.

Screaming from condo rooftop? Or on a blog post at least? Done. 

Bloggyboo

Just wanted to type that.